Washington County Officials Launch New Logo, Mission and Vision

New branding comes after months of strategic process

On February 15, Washington County officials unveiled a new mission, vision, values, logo, slogan and color scheme at the Old Courthouse. The announcement merged the history of the county with the new branding. The County hired EPIC Creative of West Bend to develop the new brand identity and surveyed the community on logo and tagline options late last year.

First, the mission, vision, and values were developed through an in-depth strategic branding process. The logo itself includes a picturesque Washington County horizon with the sun representing a new, prosperous age for our region. The clean line work symbolizes the commitment to business and community as the County simultaneously developed new values outlining these commitments. Most will recognize the iconic, rolling Kettle Moraine hills within the brand.

According to EPIC Creative, the design elements in the new logo are directed at businesses, residents, and visitors, which is why the design was based on feedback throughout the strategic branding process.

The slogan, "Discover. Connect. Prosper." strives to tie the community together by discovering our county's natural beauty and rich heritage, connecting with each other, and prospering together with a strong business and education climate.

The elements feature:
• Structure, opportunity and heritage;
• an outside rectangle representing the structure, security and heritage we're built on;
• a sun representing opportunity and a bright future; • a green path that point forward; and
• Rolling hills and trees showcasing the nature and Kettle Moraine landscape of Washington County.

"It's important to have an identity, it's important to show that identity to the public we represent," said Don Kriefall, County Board Chair. "Even though we're not the biggest county in Wisconsin, we're the most innovative county in Wisconsin."

New Park Development Project Proposed for Heritage Trails

County Board will Consider Park Improvements with planned Man-made Lake

Town of Polk, WI - The Washington County Parks Department has proposed a process to plan and create a future 30 acre lake at Heritage Trails County Park in the Town of Polk. The lake will be built after safe removal of sand and gravel from the property. The project advances the park and trail system goals and at the same time fills a regional need for aggregate production. The Public Works Committee unanimously advanced the project and the County Board will consider the proposal at its February 13, 2019, meeting at 6:00 p.m.

"Operating a park system without property tax dollars is a laudable challenge; nonetheless, we are looking at building a park and trail system for the future of our community," said Jamie Ludovic, director of the department. "I know the community will see the same potential for future generations. It's a huge opportunity for a public-private partnership to improve quality of life in our area and bring a high level of quality to our residents."

Striving to achieve fiscal sustainability, creating partnerships, improving priority parks, and investing in strategic expansions of priority parks are stated objectives of the park and trail system. This project advances all of these objectives. Heritage Trails County Park is currently home to the Washington County Sheriff's Office shooting range, soccer fields, disc golf, foot golf and hiking trails.

"We believe the park should be better utilized," said Parks Property Manager Eric Hyde. "We believe a new master plan with significant public input will redevelop this park to be the gem of the Washington County Park System."

Heritage Trails County Park was a sand and gravel pit from the mid 1950's - early 1970's and was purchased by Washington County in 1974. The aggregate deposits left here from the glaciers are ideal for concrete plants and given the forecast of development this is a desirable location.

The project is not expected to have any negative environmental impacts to the high quality wetlands and old growth forest in the park. Rather, the monoculture grass will be replaced with a 32 acre lake that will provide habitat to wildlife along with creating new fringe wetlands.

"After investing in a future Heritage Trails County Park, removing sand and gravel from the site could net several million dollars to advance park and trail system goals," added Hyde.

Full Agenda Report

For more information on Washington County Parks, please visit or call 262-335-4445. Park Information

# # # Washington County creates an environment for residents and businesses to enjoy our authentic quality of life through a well governed and administered county dedicated to safe and secure communities; economic growth and vitality; effective mobility and reliable infrastructure; and access to basic needs.

Emergency Assistance Program grant applications

Residents in Columbia County, Dodge County, Jefferson County, Ozaukee County, Sauk County and Washington County whose homes were damaged by the August 27, 2018 to September 1, 2018 destructive storms and flooding may now apply for recovery funds through the Southern Housing Region Emergency Assistance Program.

These counties were recently awarded approximately $800,000 in Community Development Block Grant-Emergency Assistance Program funding to provide aid to low-to-moderate-income households affected by the flooding.

Funds are granted to applicants and do not need to be paid back. Applicants may only receive Emergency Assistance Program funding once, however, and they will not qualify for the program again if their homes are damaged by future flooding.

Funds may be used to reimburse eligible applicants for work already completed and funds are available for those who have work that needs to be done. Applicants' homes will be visited to see that repairs have been made or that there is still flood-related damage in need of repair.

Homeowners and landlords who rent to low-to-moderate-income families may apply.

For more information about the program or income requirements, please contact Sue Koehn at 800-552-6330 or


Energy Assistance Program

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